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Session replay platform

Fullstory

A managed digital-experience platform combining session replay, autocaptured interaction analysis, privacy configuration, and enterprise workflows.

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Editorial verdict

Choose Fullstory when enterprise replay and broader digital-experience workflows justify a sales-led platform and the team can prove sensitive elements are excluded at source.56

Best for

  • Enterprise digital-experience teams
  • Organizations needing managed replay with broader analysis
  • Teams with formal privacy and access review
56

Not ideal for

  • Self-hosting requirements
  • Buyers requiring transparent self-serve paid pricing
  • Teams unable to test masking and exclusion
56
Main trade-off

Broad experience analysis and enterprise operation come with quoted packaging and a privacy model where masking alone can still reveal interaction inferences.56

Product boundary

Whether Fullstory's enterprise digital-experience workflow is worth a sales-led platform whose source-side exclusion, access, session volume, and replay retention must be governed explicitly.

This Tool covers Fullstory replay and digital-experience analysis. Consent decisions, source-side exclusion, access design, and downstream research workflows remain customer responsibilities.56

For: Larger product organizations needing managed replay and enterprise digital-experience analysis

  • Source-side Exclude is required instead of Mask
  • Replay retention or session volume changes the plan
  • Self-hosted deployment is mandatory

Why teams consider Fullstory

  • Managed replayReplay supports qualitative investigation across captured sessions.56
  • Privacy configurationMask and Exclude provide different collection boundaries.56
  • Enterprise workflowPaid plans target larger organizational and analysis needs.56

Pricing

FullstoryFree has published session and analytics-retention limits; Business, Advanced, and Enterprise are sales-led, and replay retention must be distinguished from analytics retention.8

Free evaluation

FullstoryFree

Verified 2026-07-25: 30,000 monthly sessions, 12 months of analytics retention, up to 10 users, and core replay are listed.8

Paid organization

Business, Advanced, or Enterprise

Paid tiers use request-pricing and plan-specific retention and capabilities.8

Retention boundary
Analytics and replay retention are separate concepts8
Privacy boundary
Masked interactions can still support sensitive inference8
Pricing checked View official pricing

Fullstory vs alternatives

LogRocket

Choose when
Choose it when frontend debugging context is the main use case.
Avoid when
Avoid it when network, console, and state capture create unacceptable scope.
Compared with Fullstory
A distinct replay operating model with different privacy, retention, deployment, and pricing constraints.1

Microsoft Clarity

Choose when
Choose it when a free website replay signal is sufficient.
Avoid when
Avoid it when private deployment or longer replay retention is required.
Compared with Fullstory
A distinct replay operating model with different privacy, retention, deployment, and pricing constraints.9

PostHog

Choose when
Choose it when replay should share product analytics identity and event context.
Avoid when
Avoid it when replay must be isolated from the analytics suite.
Compared with Fullstory
A distinct replay operating model with different privacy, retention, deployment, and pricing constraints.12

OpenReplay

Choose when
Choose it when self-hosting or dedicated deployment control is decisive.
Avoid when
Avoid it when the team cannot own infrastructure or license review.
Compared with Fullstory
A distinct replay operating model with different privacy, retention, deployment, and pricing constraints.15

Resources and sources

Official product, privacy, retention, and pricing sources

  • LogRocket Session Replay
    Open
  • LogRocket privacy
    Open
  • LogRocket data collected
    Open
  • LogRocket pricing
    Open
  • Getting started with Fullstory Session Replay
    Open
  • Fullstory Private by Default
    Open
  • Fullstory plan retention
    Open
  • Choosing a Fullstory plan type
    Open
  • Microsoft Clarity recordings
    Open
  • Microsoft Clarity FAQ
    Open
  • Microsoft Clarity data retention
    Open
  • PostHog Session Replay
    Open
  • PostHog replay privacy controls
    Open
  • PostHog pricing
    Open
  • OpenReplay documentation
    Open
  • OpenReplay sanitize data
    Open
  • OpenReplay pricing
    Open
  • OpenReplay license
    Open

Related tasks

  1. 1
    LogRocket Session Replay

    LogRocket · Accessed Official

  2. 2
    LogRocket privacy

    LogRocket · Accessed Official

  3. 3
    LogRocket data collected

    LogRocket · Accessed Official

  4. 4
    LogRocket pricing

    LogRocket · Accessed Official

  5. 5
    Getting started with Fullstory Session Replay

    Fullstory · Accessed Official

  6. 6
    Fullstory Private by Default

    Fullstory · Accessed Official

  7. 7
    Fullstory plan retention

    Fullstory · Accessed Official

  8. 8
    Choosing a Fullstory plan type

    Fullstory · Accessed Official

  9. 9
    Microsoft Clarity recordings

    Microsoft · Accessed Official

  10. 10
    Microsoft Clarity FAQ

    Microsoft · Accessed Official

  11. 11
    Microsoft Clarity data retention

    Microsoft · Accessed Official

  12. 12
    PostHog Session Replay

    PostHog · Accessed Official

  13. 13
    PostHog replay privacy controls

    PostHog · Accessed Official

  14. 14
    PostHog pricing

    PostHog · Accessed Official

  15. 15
    OpenReplay documentation

    OpenReplay · Accessed Official

  16. 16
    OpenReplay sanitize data

    OpenReplay · Accessed Official

  17. 17
    OpenReplay pricing

    OpenReplay · Accessed Official

  18. 18
    OpenReplay license

    OpenReplay · Accessed Official