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Embedded Product Chat

Sendbird Chat

Sendbird Chat is evaluated here as sendbird chat only; sendbird calls, desk, notifications, and business messaging are separate product surfaces.

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Editorial verdict

Choose Sendbird Chat when its channel features and operational support fit the required MAU, concurrency, retention, moderation, and region model.12

Best for

  • Managed in-app chat
  • Products needing UIKit and moderation
  • Teams requiring enterprise chat support
12

Not ideal for

  • Self-hosted ownership
  • Products needing indefinite default retention
  • Budgets that do not fit MAU tiers
12
Main trade-off

Managed scale and UI breadth come with MAU tiers, concurrency caps, retention limits, overages, add-ons, and contract dependence.12

Product boundary

Whether Sendbird's channel features and support model fit the required MAU, concurrency, retention, moderation, and regional operating envelope.

Sendbird Chat only; Sendbird Calls, Desk, notifications, and business messaging are separate product surfaces.12

For: Products needing managed chat, UIKit, moderation, translation, or high-scale channel options

  • MAU or peak concurrency moves the product into a different commercial tier
  • Retention, moderation, data-region, or support requirements change
  • Calls, Desk, notifications, or business messaging become the actual product decision

Why teams consider Sendbird Chat

  • Product-scoped capabilityChat APIs and SDKs are product-scoped.12
  • Operational modelPricing exposes MAU and peak concurrency.12
  • Commercial boundaryRetention and enterprise add-ons are documented.12

Pricing

MAU-tiered plans with concurrency caps, overages, retention boundaries, support levels, and enterprise add-ons.2

Current official commercial route

Free trial, Starter, Pro, or Enterprise

Verified 2026-07-26: Sendbird lists Starter and Pro Chat plans by MAU, with concurrency caps, six-month standard retention, overages, and custom Enterprise.2

Primary meter
MAU-tiered plans with concurrency caps, overages, retention boundaries, support levels, and enterprise add-ons.2
Verification date
2026-07-262
Pricing checked View official pricing

Sendbird Chat vs alternatives

Stream Chat

Choose when
Choose when its MAU, concurrency, retention, moderation, UI, and region model fit.
Avoid when
Avoid when self-operated ownership or unsupported retention, moderation, or participant scale is required.
Compared with Sendbird Chat
Managed conversation infrastructure reduces build work while adding MAU, retention, moderation, and migration dependence.34

TalkJS

Choose when
Choose when its MAU, concurrency, retention, moderation, UI, and region model fit.
Avoid when
Avoid when self-operated ownership or unsupported retention, moderation, or participant scale is required.
Compared with Sendbird Chat
Managed conversation infrastructure reduces build work while adding MAU, retention, moderation, and migration dependence.56

Resources and sources

Official product, pricing, and policy sources

  • Sendbird Chat documentation
    Open
  • Sendbird Chat pricing
    Open
  • Stream Chat documentation
    Open
  • Stream Chat pricing
    Open
  • TalkJS documentation
    Open
  • TalkJS pricing
    Open
  1. 1
    Sendbird Chat documentation

    Sendbird · Accessed Official

  2. 2
    Sendbird Chat pricing

    Sendbird · Accessed Official

  3. 3
    Stream Chat documentation

    Stream · Accessed Official

  4. 4
    Stream Chat pricing

    Stream · Accessed Official

  5. 5
    TalkJS documentation

    TalkJS · Accessed Official

  6. 6
    TalkJS pricing

    TalkJS · Accessed Official