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Web analytics platform

Plausible

A managed and open-source web analytics product centered on aggregate traffic, acquisition, goals, and a reduced-data collection model.

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Editorial verdict

Choose Plausible when aggregate website measurement and managed operation matter more than persistent user analysis or advertising-platform depth.67

Best for

  • Content and marketing sites needing traffic and goal reporting
  • Teams preferring managed reduced-data analytics
  • Organizations that value export and an open-source implementation path
67

Not ideal for

  • Identity-rich product analytics
  • Teams requiring free hosted analytics
  • Advanced advertising ecosystem workflows
67
Main trade-off

A smaller collection and reporting model reduces operational and governance scope, but cannot answer every persistent-user, campaign, or product-behavior question.67

Product boundary

Whether a paid managed, reduced-data web analytics model answers the site's traffic and conversion questions.

This Tool covers Plausible hosted and self-hostable web analytics. Persistent cross-session product identity and rich behavioral cohorts remain Product Analytics decisions.67

For: Sites wanting legible aggregate traffic analytics without adopting a broad advertising or product-behavior platform

  • Persistent user or account behavior becomes required
  • Advertising integrations outweigh data minimization
  • Self-hosting is preferred to managed subscription

Why teams consider Plausible

  • Focused site analyticsOfficial docs cover traffic, sources, campaigns, goals, funnels, journeys, and APIs.67
  • Reduced-data modelThe vendor documents no cookies and no persistent cross-day or cross-device visitor identity.67
  • Managed operationHosted plans remove self-hosting work while retaining export and API routes by plan.67

Pricing

Hosted billing combines pageviews and custom events across a team, with plan feature and team-size boundaries, a 30-day trial, annual discounts, and custom Enterprise limits.8

Evaluation

30-day trial

Verified 2026-07-25: all hosted plans include a 30-day trial without a credit card.8

Hosted analytics

Starter, Growth, or Business

Billing tiers are based on total pageviews plus custom events, while plan selection also changes sites, team size, funnels, journeys, APIs, and exports.8

Enterprise

Enterprise

Custom limits and selected SSO, Sites API, managed proxy, raw export, retention, and scale requirements use a sales-led plan.8

Billing unit
Pageviews plus custom events across sites in a team8
Hosted free plan
No permanent hosted free plan is documented8
Pricing checked View official pricing

Plausible vs alternatives

Google Analytics

Choose when
Choose it when mainstream campaign and advertising integrations dominate.
Avoid when
Avoid it when a reduced-data managed model is the primary requirement.
Compared with Plausible
More acquisition power with greater consent and reporting complexity.12

Umami

Choose when
Choose it when open-source self-hosting or the same conceptual model across hosted and owned deployment matters.
Avoid when
Avoid it when the team does not want infrastructure ownership and Plausible's managed controls fit.
Compared with Plausible
More deployment control with more operating work.912

Cloudflare Web Analytics

Choose when
Choose it when free lightweight page and performance visibility is enough.
Avoid when
Avoid it when goals, custom events, UTM campaigns, or richer reports are required.
Compared with Plausible
No subscription fee with a narrower analytics surface.1316

Resources and sources

Official product, privacy, retention, and pricing sources

  • Introducing Google Analytics
    Open
  • Google Analytics traffic-source dimensions
    Open
  • Google consent mode overview
    Open
  • Google Analytics data-deletion requests
    Open
  • Google Analytics product plans
    Open
  • Plausible documentation
    Open
  • Plausible privacy-focused analytics model
    Open
  • Plausible pricing and plans
    Open
  • Umami documentation
    Open
  • Umami Cloud
    Open
  • Umami Cloud FAQ
    Open
  • Umami license
    Open
  • Cloudflare Web Analytics
    Open
  • Cloudflare Web Analytics data collection
    Open
  • Cloudflare Web Analytics limits
    Open
  • Cloudflare Web Analytics FAQ
    Open

Related tasks

  1. 1
    Introducing Google Analytics

    Google Analytics · Accessed Official

  2. 2
    Google Analytics traffic-source dimensions

    Google Analytics · Accessed Official

  3. 3
    Google consent mode overview

    Google · Accessed Official

  4. 4
    Google Analytics data-deletion requests

    Google Analytics · Accessed Official

  5. 5
    Google Analytics product plans

    Google · Accessed Official

  6. 6
    Plausible documentation

    Plausible · Accessed Official

  7. 7
    Plausible privacy-focused analytics model

    Plausible · Accessed Official

  8. 8
    Plausible pricing and plans

    Plausible · Accessed Official

  9. 9
    Umami documentation

    Umami · Accessed Official

  10. 10
    Umami Cloud

    Umami · Accessed Official

  11. 11
    Umami Cloud FAQ

    Umami · Accessed Official

  12. 12
    Umami license

    Umami · Accessed Official

  13. 13
    Cloudflare Web Analytics

    Cloudflare · Accessed Official

  14. 14
    Cloudflare Web Analytics data collection

    Cloudflare · Accessed Official

  15. 15
    Cloudflare Web Analytics limits

    Cloudflare · Accessed Official

  16. 16
    Cloudflare Web Analytics FAQ

    Cloudflare · Accessed Official