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Web analytics platform

Umami

An MIT-licensed web analytics application available through self-hosting and the managed Umami Cloud service.

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Editorial verdict

Choose Umami when open-source control or self-hosting is a real requirement and the team accepts the operational work or verified Cloud limits.910

Best for

  • Teams wanting an MIT-licensed analytics application
  • Organizations able to operate a self-hosted analytics service
  • Sites preferring a focused traffic and event model
910

Not ideal for

  • Teams unable to operate self-hosted infrastructure
  • Buyers requiring stable public enterprise pricing before evaluation
  • Rich advertising attribution requirements
910
Main trade-off

Deployment control and source access reduce proprietary lock-in, but self-hosting transfers reliability, upgrades, storage, security, and deletion work to the operator.910

Product boundary

Whether open-source ownership or a managed service using the same web analytics model fits the team.

This Tool covers Umami web analytics and Umami Cloud. Hosting, database, backups, upgrades, security, and availability remain operator responsibilities when self-hosted.910

For: Teams deliberately choosing between self-hosted operation and a usage-priced managed web analytics service

  • The team cannot operate the self-hosted route
  • Stable contracted support or enterprise controls are required
  • Advertising attribution depth becomes primary

Why teams consider Umami

  • Open-source routeThe canonical repository license is MIT.910
  • Managed optionUmami Cloud provides a hosted route using usage-based pricing.910
  • Web measurementOfficial docs cover pageviews, events, sessions, conversions, and related site analytics.910

Pricing

Self-hosted software has no license fee but creates infrastructure and operating cost. Umami Cloud uses usage measured from hits, custom events, and stored event-data properties; exact current paid limits require account-level verification.11

Self-hosted

MIT-licensed software

No software license fee is asserted; infrastructure, database, backups, upgrades, security, and operations remain customer costs.11

Managed entry

Umami Cloud Hobby

Verified 2026-07-25: the official Cloud FAQ identifies Hobby as a free tier.11

Managed growth

Umami Cloud paid plans

Usage counts site hits, custom events, and stored event-data properties; exact current allowances and price must be verified in the live pricing surface.11

Cloud usage
Hits, custom events, and stored event-data properties11
Deployment boundary
Self-hosted and Cloud share one Tool identity but different operating costs11
Pricing checked View official pricing

Umami vs alternatives

Google Analytics

Choose when
Choose it when campaign attribution and Google media integration dominate.
Avoid when
Avoid it when open-source ownership is mandatory.
Compared with Umami
Broader acquisition integration with less deployment control.2

Plausible

Choose when
Choose it when managed reduced-data analytics is preferred over self-hosting.
Avoid when
Avoid it when source ownership and self-host deployment are deciding requirements.
Compared with Umami
Less operating work with a hosted subscription.68

Cloudflare Web Analytics

Choose when
Choose it when free lightweight traffic and performance data is enough.
Avoid when
Avoid it when custom events or self-hosted ownership are required.
Compared with Umami
Lower operation with a narrower and Cloudflare-controlled surface.1316

Resources and sources

Official product, privacy, retention, and pricing sources

  • Introducing Google Analytics
    Open
  • Google Analytics traffic-source dimensions
    Open
  • Google consent mode overview
    Open
  • Google Analytics data-deletion requests
    Open
  • Google Analytics product plans
    Open
  • Plausible documentation
    Open
  • Plausible privacy-focused analytics model
    Open
  • Plausible pricing and plans
    Open
  • Umami documentation
    Open
  • Umami Cloud
    Open
  • Umami Cloud FAQ
    Open
  • Umami license
    Open
  • Cloudflare Web Analytics
    Open
  • Cloudflare Web Analytics data collection
    Open
  • Cloudflare Web Analytics limits
    Open
  • Cloudflare Web Analytics FAQ
    Open

Related tasks

  1. 1
    Introducing Google Analytics

    Google Analytics · Accessed Official

  2. 2
    Google Analytics traffic-source dimensions

    Google Analytics · Accessed Official

  3. 3
    Google consent mode overview

    Google · Accessed Official

  4. 4
    Google Analytics data-deletion requests

    Google Analytics · Accessed Official

  5. 5
    Google Analytics product plans

    Google · Accessed Official

  6. 6
    Plausible documentation

    Plausible · Accessed Official

  7. 7
    Plausible privacy-focused analytics model

    Plausible · Accessed Official

  8. 8
    Plausible pricing and plans

    Plausible · Accessed Official

  9. 9
    Umami documentation

    Umami · Accessed Official

  10. 10
    Umami Cloud

    Umami · Accessed Official

  11. 11
    Umami Cloud FAQ

    Umami · Accessed Official

  12. 12
    Umami license

    Umami · Accessed Official

  13. 13
    Cloudflare Web Analytics

    Cloudflare · Accessed Official

  14. 14
    Cloudflare Web Analytics data collection

    Cloudflare · Accessed Official

  15. 15
    Cloudflare Web Analytics limits

    Cloudflare · Accessed Official

  16. 16
    Cloudflare Web Analytics FAQ

    Cloudflare · Accessed Official